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Cadogan
 

CADOGAN

 
  • OVERVIEW
  • DELIVERABLES
  • TESTIMONY

● Challenge: To establish a global contemporary luxury menswear fashion brand
● TMAKFG Goal: Establish a sustainable brand foundation by building profitable and competitive merchandise and commercial roadmaps
● Result: Global launch of lifestyle brand including Ready-To-Wear and Accessories
www.cadoganworld.com

● Line Planning: Competitive market analysis, Classification plan, Pricing and margin analysis, Merchandise line reviews
● Sourcing/Production Advisory Services
● Commercial Roadmap and Relationship Development: Identify launch markets and retail partners
● Brand and Business Development: Creating and sourcing tools to establish successful B2B and B2C sales campaigns

“CADOGAN engaged The MAK Fashion Group to provide guidance on product line management, financial business planning, and tactical and strategic go-to-market initiatives. Melanie possesses a rare and special mix of characteristics that set her apart in business and in life. Her leadership skills, situational instincts, and ability to motivate are traits that allow her and her partners to win in any environment. Her integrity, energy, and drive are contagious and make her a valuable addition to any team.”
— Cadogan Price, Co-Founder at CADOGAN

Tanmondial
 

Tanmondial

 
  • OVERVIEW
  • DELIVERABLES
  • TESTIMONY

● Challenge: To create an eco-friendly, sustainable and socially responsible homeware and gift collection utilizing select natural resources including Timber and Shea Nut; Focus on U.S. distribution and retail partnerships (new market for client)
● TMAKFG Goal: Create a profitable product development strategy and merchandise line plan; Build commercial roadmap for U.S. market
● Result: Positioned client to green light first lifestyle collection; Crafted retail partnership strategy

● Design, Sourcing and Production advisory services
● Line Planning: Competitive market analysis, Pricing and margin analysis, Merchandise line reviews
● Commercial Roadmap and Relationship Development: Identify launch markets and retail partners

“We hired The MAK Fashion Group to help us [introduce] a branding strategy into marketing our range of products. We had several objectives: Identifying [key commercial] products, formulating a viable market entry plan and devising a launch strategy for market growth. Melanie has a wealth of knowledge in the field and knows how to apply that knowledge in a practical and results oriented way. [She] knows how to mix business practices of the East and the West to find a “best of both worlds” solution!”
— Yeena M. Paul, Director at Tanmondial

Mayen Collection
 
 

Mayen Collection

 
  • OVERVIEW
  • DELIVERABLES
  • TESTIMONY

● Challenge: Maximizing margins and navigating competitive landscape
● TMAKFG Goal: To establish a competitive and profitable pricing strategy; Maximize ROI during regional B2C events (from both sales and branding POV)
● Result: Launch event generated over 60% sell-through; 4 additional regional B2C events within the first three months of business

● Pricing and Margin analysis
● Strategic and Creative advisory services: regarding regional B2C events (launch event, trunk shows, press events)
● Sourcing and Production advisory support

“We were in the midst of sourcing for our launch collection and needed help with pricing and margin direction. As a small start-up facing expensive production and supplier costs, we partnered with The MAK Fashion Group to seek advice regarding competitive insights and best practices. With her global retail perspective, Melanie helped us structure our pricing to win both domestically and internationally...and protect our bottom line. Her consumer insights were also helpful in maximizing return with our regional retail events. As we explore expansion opportunities, we look forward to potential partnership with The MAK Fashion Group.”
— Mayen Ekong, Founder at Mayen Collection